This report seeks to explore the practices that underpin the AI data labelling industry in India through the lens of private entities and likely future evolution. Uncovering the evolving landscape of AI data labelling gives us an opportunity to re-envision and structure this labour to be just and equitable, while generating employment for a diverse cross section of India’s population. At the same time, it also complicates the narratives around automation which primarily focus on job loss. By throwing light on the emerging geographies of work—much of this new annotation work is digital, and concentrated in smaller towns and rural areas—it also interrogates the narratives around urbanisation and migration. Equally, this report is timely as India grapples with growing post-pandemic unemployment.